
Jay-Z gave some provocative remarks to the BBC recently. Apparently on Jay-Z’s planet earth there are less than 56 great musical artists in the world worthy of our attention: “I remember the first year I was at Def Jam we put out 56 artists. There’s not 56 great artists in the world, and this is one company.” I have to disagree. There are definitely 56 great musical artists in the world and many more. Our city alone, Nashville, has at least 56 great artists. I do agree with Jay that major labels should sign less artists (which they are doing anyway). From a major label standpoint I’ve always felt that each metropolitan area in America probably has two or three major label candidates. So I get that Jay’s about the hyperbole to make a point. Really though, who’s spending much time thinking about major labels? Jay’s about the Bentley though and a world where only an elite few moneymakers live. He’s still living the goldenring/wealth/major label model while the whole rest of the world has moved on. Jay says: record labels need to “be smarter about how they A&R,” that is, sign less acts. ”Record companies need to catch up to that, someone needs to send them the memo.” I guess what I want to say is that someone needs to send Jay a memo. So here goes:
Dear Jay-Z,
First off we think you’re one of the good ones. Great job on Empire State of Mind. And your wife Beyonce . . . well, if we have to have show-biz/diva/actress/singer/dancer/songwriters then thank God we have Beyonce. She has stratospheric talent. Back to the memo though. This is just a friendly heads-up. You’re right, the democratization of the music making/promotion process has created a gazillion-headed monster of artists and bands that think they deserve our attention. And major labels did take on too many artists looking to pad their bottom line through distribution volume. We can’t put the genie back in the bottle on all the pretenders on myspace but we can acknowledge that the major label system needs a massive overhaul. But then doesn’t everyone know that? And frankly Jay most people who do not own or have Bentley car payments have moved on. What have we moved on to? Well mostly a music-making, neighbor-loving, planet-caring life. The kind where people get in a room together and make something they are proud of – and we do it before we interface with the market. We’re getting back to figuring out what we love about music rather than figuring out what consumers (I mean people) want. We’re singing music, not business. We don’t get our mogul on before we get our music on. As a result there are hundreds, even thousands of great emerging musical artists in the world that are not waiting for you, or a major label to affirm their existence. These artists have little to no interest in conspicuous consumption or receiving the attention of their father’s music business. Jay if you really want to find out where the great artists are, the more than 56, you’ve got to stop looking where they are not. You’re a smart guy. Show a little prescient leadership and visit the new world. Come on, we could use you.
Respectfully,
The Rest of the World
Jay-Z and the BBC: http://tinyurl.com/y9nz36p
Filed under: 1, BBC, Beyonce, Def Jam, Jay-Z, major labels